Sunrise Labs · Proposal
03 February 2026

New Website for
Ministry of Agriculture

"Protecting Our Islands. Feeding Our People."

Built around real user tasks:
A website that routes every visitor to the right informmation or service in seconds.

Client

Ministry of Agriculture

Secretary: Mrs Temarama Anguna-Kamana
Project Officer: Puna Kamoe

Prepared by

Sunrise Labs

A research & development lab in Mauke, Cook Islands, building applied innovative digital systems for island contexts.

Sunrise Labs

About Sunrise Labs

R&D Lab · Mauke, Cook Islands

What We Do

We leverage technology to create innovations that drive developmental and social impact for island communities.

What We're Not

We are not a website design company. We're a technology research and development lab focused on high-impact solutions.

Our Approach for This Project

✓ Researched how technology can help MoA ✓ Identified solutions with most impact ✓ Designed around real user needs

Executive Summary

  • Rebuild the MoA website around real user tasks, not internal structure.
  • Deliver a Single Front Door that routes every visitor to the right information or service in seconds.
  • Launch a flagship Biosecurity Guidance & Decision Tool for imports and exports.
  • Provide a sector-facing Agriculture Intelligence Platform
  • Strengthen resilience with Learning Pathways, Field Signalling, Crisis Mode, and Internal Analytics.
Less confusion
Faster decisions
Earlier signals
Measurable demand

Goals & Outcomes

🎯 Public service clarity

  • People find answers without calling offices
  • Plain-language guidance for common tasks
  • Better mobile experience across islands
  • Task-first: organised by user needs, not Ministry structure
  • Single source of truth for agricultural guidance

🛡️ Sector resilience

  • Biosecurity compliance improves
  • Capability grows via learning journeys
  • Faster response in cyclones/outbreaks
  • Early warning signals from the field before issues escalate
  • Evidence-based insights for leadership and planning

Primary Users & Top Tasks

✈️ Travellers · Importers · Exporters

  • Can I bring in watermelon seeds?
  • What permits / inspections apply?
  • What forms do I need?

🌾 Farmers · Growers

  • What should I be paying attention to this week?
  • What help is available for my crops?
  • How do I report a pest/disease quickly?

📊 Leadership · Managers

  • What are people coming to MoA for?
  • Where is demand rising?
  • What signals are emerging from the field?

🎓 New to the sector

  • Step-by-step pathways to build capability
  • Export readiness learning journeys
  • Reliable content for schools

New Flagship Features

Seven flagship features designed to transform the MoA website into a task-focused, resilient platform.

# Feature Description
01 🚪 Single Front Door Intent-based entry that routes users instantly to the right service without requiring knowledge of Ministry structure
02 🛡️ Biosecurity Guidance Decision tool for imports/exports that guides correct biosecurity decisions before goods are moved
03 🌾 Agriculture Intelligence Transforms Ministry PDF reports and internal data into interactive dashboards, trend analysis, and searchable intelligence
04 🎓 Learning Pathways Capability-building through structured learning journeys for skills and export readiness
05 📡 Field Signalling Reporting network enabling early detection of issues through structured signals from the field
06 🚨 Crisis & Event Mode Emergency override providing clear, simplified guidance during cyclones, outbreaks, and major sector events
07 📊 Internal Analytics Insight dashboard providing MoA leadership with visibility into public demand, service usage, and emerging pressure points
Task-focused
User-centered
Resilient
Measurable
01

🚪 Single Front Door

Intent-Based Entry · Routes users instantly to the right service

Purpose: Route users quickly to the correct MoA information or service without requiring knowledge of Ministry structure.

1️⃣ Biosecurity Journey

✈️ Bring in or out

Step 1
🖱️ "I need to import or export something"
First click intent
Step 2
📍 Choose direction
  • Bring IN
  • Take OUT
Step 3
📦 Item category
  • Produce
  • Animal
  • Plant
  • Goods
  • Personal
Step 4
🔍 Search field
Autocomplete suggestions
Step 5
🏷️ Quick selectors
  • Island
  • Purpose
  • Quantity
  • Origin
Step 6
❓ Guided questions
Progress indicator
Step 7
⚡ Instant system check
  • Allowed
  • Conditional
  • Prohibited
Step 8
✅ Decision screen
Outcome and explanation
Step 9
📋 Next actions
  • View permits
  • Start application
  • Contact officer
Step 10
📄 Auto filled forms
Checklist and fees
Step 11
📊 Application tracking
  • Submitted
  • Reviewed
  • Approved

2️⃣ Farmer Journey

🌾 Farmer or Grower

Step 1
🖱️ "I'm a farmer/grower"
First click intent
Step 2
👤 Farm profile setup
  • Island
  • Crops
  • Season
Step 3
🔍 Filter controls
  • Crop
  • Pest
  • Weather
  • Month
Step 4
📊 AgIntel dashboard
Alerts and today's snapshot
Step 5
📰 Advisory feed
Priority cards
Step 6
🔬 Advisory detail
  • Symptoms
  • Images
  • Treatment
Step 7
⚙️ Quick actions
  • Save
  • Alert
  • Download guide
Step 8
📅 My farm plan
Tasks and reminders

3️⃣ Learning Journey

🎓 Learn Skills

Step 1
🖱️ "I want to learn"
First click intent
Step 2
📚 Learning hub
Browse and search
Step 3
🛤️ Choose pathway
  • Biosecurity
  • Crops
  • Business
Step 4
📈 Select level
  • Beginner
  • Intermediate
  • Advanced
Step 5
✏️ Checkpoint quiz
Instant feedback
Step 6
🏆 Badge or certificate
Earned
Step 7
➡️ Suggested next steps
Apply learning in tools

4️⃣ Reporting Journey

🚨 Report Issue

Step 1
🖱️ "I want to report something"
First click intent
Step 2
🏷️ Issue type selector
  • Pest
  • Disease
  • Breach
  • Animal
Step 3
📝 Guided report form
Short first, details later
Step 4
📸 Upload photos
Or video
Step 5
⚠️ Urgency level
  • Low
  • Medium
  • High
Step 6
👀 Review summary
Edit if needed
Step 7
📤 Submit report
Tracking ID shown
Step 8
📬 Updates inbox
Officer responses

✨ Plain Language

Asks what users are trying to do, not who they are. No jargon, no internal structure.

📱 Mobile-First

Click-based interaction, no forms, no login required. Works perfectly on phones.

🎯 Persistent Access

Available as homepage primary interaction and "Start Here" in navigation.

📊 Measurable Impact

Reduced bounce rate, faster task completion, fewer misdirected enquiries.

02

🛡️ Biosecurity Guidance

Decision Tool · Import/Export Protection

Purpose: Guide correct biosecurity decisions before goods are moved, protecting agriculture, environment, and food security.

🚪
Start
✈️
Import
📤
Export
📦
Item
🌱 🐄 🍎 🧪
🌍
Origin
Country
Evaluate
Allowed
📋
Conditional
🚫
Prohibited
🌱

Example: Watermelon Seeds from New Zealand

Import Plant Seeds NZ Origin Conditional ✓

Returns: Permit requirements, inspection steps, downloadable forms.

✓ Instant Compliance

Know immediately what's allowed, conditional, or prohibited.

🛡️ Border Protection

Prevents biosecurity risks before goods are moved.

⚡ Zero Wait Time

No phone calls, no emails, no waiting for response.

📄 Auto-Generated Forms

Pre-filled permits and checklists based on your answers.

03

🌾 Agriculture Intelligence

Turning Ministry Reports into Living Agricultural Intelligence

Purpose: Convert existing Ministry PDF reports into a living intelligence system — structured, searchable data that powers dashboards, trend analysis, and real-time insights.

📄
PDF Reports
Ministry documents
💻
agINTEL
Internal data
⚙️
Extract
Structure data
🌾
Agriculture Intelligence
Public facing
📊
Dashboards
📈
Trends
⚠️
Alerts

How It Works

Ministry PDF reports and internal agINTEL data are extracted and structured into a public-facing Agriculture Intelligence layer. Users see interactive charts, island- and crop-level comparisons, and plain-language summaries — with direct links back to source PDFs.

📊 Interactive Dashboards

Charts and visualisations derived from official reports.

📈 Trend Analysis

Cross-year and cross-island comparisons. Early warning signals.

🔗 Source Transparency

Every insight links back to the original PDF.

🎯 Evidence-Ready

Centralised intelligence for policy and planning decisions.

04

🎓 Learning Pathways

Capability-Building · Skills & Export Readiness

Purpose: Build agricultural and export capability through structured learning journeys tailored to different user needs.

🌱 New Growers
🥬
Getting Started with Taro
8 lessons
🪴
Soil Prep Basics
5 lessons
💧
Irrigation Fundamentals
6 lessons
📦 Exporters
Export Certification 101
10 lessons
🔬
Phytosanitary Requirements
7 lessons
📋
Market Ready Standards
8 lessons
👩‍🏫 Teachers & Schools
🏫
Agriculture in Schools
12 lessons
👨‍🌾
Youth Farm Program
6 lessons
🗺️
Field Trip Planning
4 lessons
🌾 Established Farmers
🐛
Pest & Disease ID
15 lessons
🌿
Organic Farming
9 lessons
🔄
Crop Rotation Planning
5 lessons

📱 Mobile-Friendly

Learn anywhere, self-paced

📊 Track Progress

Optional progress tracking

💡 MoA Knowledge

Official, verified content

🎓 Certificates

Completion recognition

05

📡 Field Signalling

Reporting Network · Early Warning System

Purpose: Enable early detection of issues by capturing structured signals from the field.

📸
Report
Photo + location
📋
Submit
Minimal fields
Alert
Internal monitoring
Response
Faster action

🌾 Farmers

Report pests you haven't seen before. Quick mobile reporting with optional photos.

👨‍🔧 Inspectors

Log issues while in the field. Structured data feeds into monitoring systems.

👥 Community

Report unusual agricultural activity. Simple forms, confirmation after submission.

🚨 Early Warning

Captures signals before they become major issues. Faster response times.

06

🚨 Crisis & Event Mode

Emergency Override · Clear Guidance During Events

🚨 Emergency Mode Activated

Simplified guidance during cyclones, outbreaks, and major sector events

Purpose: Provide clear, simplified guidance during emergencies or major sector events.

⚡ Instant Activation

Activated manually or automatically by MoA. Overrides normal navigation instantly.

🎯 Critical Actions Only

Highlights only essential information. Short, action-focused guidance.

🏝️ Island-Aware

Island filters available but optional. Relevant information for each location.

📢 Prominent Alerts

Clear communication during cyclones, outbreaks, biosecurity alerts.

Example Scenarios

Cyclone: Farmers see immediate action steps. Outbreak: Travellers understand new restrictions. MoA Staff: Quickly update public guidance.

07

📊 Internal Analytics

Insight Dashboard · Evidence-Based Decision Making

Purpose: Provide MoA leadership with visibility into public demand, service usage, and emerging pressure points.

Top Intents

📊

What people are asking for most

Demand Trends

📈

Spikes and patterns over time

Service Usage

🔍

Which features are used most

👔 Directors

See what the public is most frequently asking for. Evidence for resourcing decisions.

📋 Programme Managers

Detect seasonal spikes in biosecurity queries. Understand emerging pressure points.

🔒 Privacy-First

Aggregate only, anonymised data. Internal access only. No personal information.

📊 Exportable Reports

Dashboard and summary views. Exportable data for planning and reporting.

Delivery Approach & Phasing

Phase 1

Foundation & High-Impact

Feb 2026
  • Core website redesign (templates, CMS, training)
  • Flagship #1 🚪 Front Door
  • Flagship #2 🛡️ Biosecurity Guidance
  • Flagship #6 🚨 Crisis & Event Mode
Immediate public value + crisis readiness.
Phase 2

Intelligence & Feedback

March 2026
  • Flagship #3 🌾 Agriculture Intelligence
  • Flagship #5 📡 Field Signalling
  • Flagship #7 📊 Internal Analytics
Turns the website into a listening, learning system.
Phase 3

Capability Growth

April 2026
  • Flagship #4 🎓 Learning Pathways
  • Content expansion + optimisation
Long-term resilience and sector uplift.

Method

Discovery → Design → Build → Launch · Performance + accessibility focus · Training + handover

Investment & Module Selection

SelectItemDescriptionCost (NZD)
Phase 1: Foundation & High-Impact · Feb 2026
Core Website Build Redesign, development, migration support, staff training $20,000
Flagship #1 🚪 Single Front Door Intent router + homepage integration $5,000
Flagship #2 🛡️ Biosecurity Guidance Guided import/export decision flows + outputs $10,000
Flagship #6 🚨 Crisis & Event Mode Emergency layouts, alerts, simplified guidance $5,000
Phase 2: Intelligence & Feedback · March 2026
Flagship #3 🌾 Agriculture Intelligence PDF-to-intelligence system, dashboards, trend analysis $15,000
Flagship #5 📡 Field Signalling Mobile reporting + admin triage views $5,000
Flagship #7 📊 Internal Analytics Intent analytics, trends, exportable reports $5,000
Phase 3: Capability Growth · April 2026
Flagship #4 🎓 Learning Pathways Structured learning journeys + content mapping $20,000
Optional Add-on
Support & Maintenance (retainer) Updates, monitoring, iterative improvements $5,000
Total (NZD)
$ 0
Select by phase or mix-and-match. Phases can be contracted separately.

Contract Agreement

Selected Scope

Total Investment (NZD)
$0

By signing below, both parties agree to proceed with the selected scope and investment outlined above.

Ministry of Agriculture
Name / Title
Sunrise Labs
Name / Title